The client
British Airways is the UK's flagship airline, renowned for its global network and premium services.
What I did
As the creative and UX lead, I oversaw the project to create a new in-flight entertainment system for British Airways. I facilitated the UX research and design while working closely with the British Airways and Thales technology teams. Thirteen years after it was first installed, the system, which was intended to be in operation for ten years, is still entertaining passengers on BA's fleet of long-haul aircraft.
Key results
- 13 years in service
- Over 2 million passengers served
services
Role
Lead Designer & Design Manager
Duration
12 months