The client
Tesco Real Food is an award-winning inspirational recipes site for the UK’s largest retailer.
What I did
I was responsible for the information architecture and UX, and oversaw the design output for over 5 years. This included the research and design of a faceted search; multiple branded microsites; an in-store, touch-screen recipe kiosk and a BIMA award-winning meal planning tool.
Key results
- 1 million visits per month
- Generates £800k revenue per month
services
Role
Lead Designer
Duration
Many projects of 5 years